After interning at Vivienne Westwood, Alexander McQueen and Mark Jacobs, he jumped at an opportunity to appear on "Project Runway." Siriano has since maintained the fan following that fell in love with his fiery attitude and flurry of catchphrases. He has cultivated a devoted following since he rose to fame on reality television. "If you keep them too separate, then customers don't feel they're getting a part of the world," he says. It's his job to make sure his esthetic remains consistent through all his various products, lest he stray too far from what shoppers expect of him. In the showroom, next to all the clothing racks and bag shelves, an inspiration board is peppered with photos of chunky knits, a prevalent theme in the fall 2016 collection he presented in at fashion week in February. Siriano's operation involves 19 people on two floors of the New York office building. Clad in all-black, a Topman blazer over his Comme des Garçons tee, Siriano is more subdued than the vibrant, chipper self that made him so likable on television. He says he wants to dress the everywoman, shunning the exclusionary tenets of the fashion industry.Ī few days after his bridal show, the 30-year-old fashion designer, exhausted by early afternoon, plops down onto a chair at a white lacquer table in his showroom and studio on the 9th floor of a building in Manhattan's Garment District. New York magazine recently lauded him for changing the time-honoured business of red carpet dressing by deliberately aiming to lend clothes to women of all shapes. Siriano's latest push is to serve designer goods to those usually unserved by them: last Thursday he released a limited edition line with moderately priced plus-size retailer Lane Bryant. "It's very hard to start low and go high. "It's nice that people associate me first with this kind of fantasy evening wear," says Siriano.
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